Website redesign, digital branding refresh, and modernization.
Problems solved
- Refreshed look and feel of current site
- Better discoverability of important info
- Better conversion rates
- ADA complaint design
Solutions
- Updated visual design for uplifting contemporary look and feel
- Leveraged user feedback to improve discoverability of key areas
- Made events and tours more prominent
- Follwed WCAG requirements for colors and DOM structure
Impact
- Well received by residents and prospects
- Increased event sign-ups and sales leads
